Iconic Locations. Ultimate Experiences.
Prime Hospitality Group offers exceptional accommodations and services highlighted by iconic locations and experiential opportunities. As a leader in hospitality, we pride ourselves on our world-class workforce, operations, and remarkable assets. We own and operate multiple hotels, resorts, event spaces, restaurants, and bars, from private labels to brand giants Hilton, Marriott, Autograph, Curio, IHG, and Choice Hotels.
CITY CENTERS​​
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We embody the life of the location with city-centered destinations that capture and refine the vibe of urban life. Discover our vibrant conveniences in the heart of our cities.
SELECT SUBURBS
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We go where work, family, or friends go with suburban settings hosting multiple full and select-service brands.
VACATION VIBES
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Seaside, countryside, exotic, and historic vacation properties are appropriately fashioned to enhance the local scene, entertainment, activity, and history.
INNOVATIVE CONCEPTS
Curated Experiential Opportunities by Prime Hospitality Group bring more fun, music, art, and life-enhancing experiences to life. Our programs and staff provide new and unique introductions and interactions to learn new skills, techniques, recipes, or wellness activities with our experience experts.
PRIME GROUP
Experiential Opportunities
Curated Experiential Opportunities by Prime Hospitality Group bring more fun, music, art, and life-enhancing experiences to life. Our programs and staff provide new and unique introductions and interactions to learn new skills, techniques, recipes, or wellness activities with our experience experts.
CULTURE
Classic cars, fireworks, food, and new friendships happen with our experiential offerings on and off track at The Daytona International Speedway.
THE ARTS
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Dance, draw, or paint yourself a new hobby or career. With our artists’ experiences, guests may learn a variety of art instructions that enrich, entertain, and strengthen our customer relationships.
SIMPLE PLEASURES
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Life’s simple activities can often be the most memorable in today’s rapidly changing world. We encourage the sharing of life skills and learning through multiple experiential opportunities.
EXPERIENCES & ENGAGEMENT
Our guests are treated to curated venues of local retail, dining, arts, and entertainment through creative partnerships with our neighbors and organizations. Additional events featuring local showings of food, crafts, and music brings a refreshing opportunity to “live like a local,” enjoying the sights, sounds, and local culture.
SPECIAL ACCESS
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Partnering with the locals affords access to tickets, behind-the-scenes tours, meet-the-artists, and historical and cultural immersion.
THE LOCALS KNOW
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Part of any authentic local experience includes direction, activation, and inclusion of unique “locals only” spots for fresh arts, shopping, and dining venues.
COMMUNITY INVOLVEMENT
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With an active role in local events such as Sarasota’s famous Art Festivals, we activate resources often next door to include our guests, locals, and associates.
ART & CULTURE
Prime Hospitality Group has transformed how guests interact within our interior and exterior spaces with new design, flexible uses, theatrical lighting, and scalability that meet new and emerging expectations and experiences. Through architecture and interior design, we scale our properties to be perfectly comfortable with many or an intimate few.
TRUE TO BRAND
Our guest engagement has developed and operated a more outward reflection of our core values hosted by community-active brand cornerstones as a unique method of attracting guests.
EXCEPTIONAL PERFORMANCES​
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Dance, draw, or paint yourself a new hobby or career. With our artists’ experiences, guests may learn a variety of art instructions that enrich, entertain, and strengthen our customer relationships.
LIFESTYLE​
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Our lifestyle approach and “pull-through” of brand cornerstones utilizing procedure, architecture and interior design facilitate action and response, turning the ordinary into the extraordinary.