

MIXED USE
COMMUNITIES WITHIN COMMUNITIES
Cultivating Market Value, Strengthening Portfolios & Increasing Returns.
Prime's mixed-use communities seamlessly integrate residential, retail, hospitality and commercial spaces to create vibrant,
sustainable neighborhoods where convenience meets innovation and community thrives.

PRIME GROUP
One Daytona
Prime Group is proud to partner with NASCAR to bring multiple hotels and residential communities to One Daytona - featuring The Daytona Hotel, Fairfield Inn & Suites, Homewood Inn & Suites, One Daytona and ICON One Daytona. Located across the street from The Daytona International Speedway.

THE DAYTONA HOTEL​​
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An exciting and iconic landmark and signature hotel within One Daytona. The Daytona Hotel features retail, dining and a lounge all overlooking famous Victory Circle.

FAIRFIELD INN & SUITES
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A Marriott Icon, this greatly expanded Fairfield Inn & Suites hosts a large bar, indoor and outdoor seating, and breakfast all centered within
One Daytona.

ICON AT ONE DAYTONA
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This collection of three residential communities within One Daytona feature Mid-rise, and Garden apartments, “The Club,” outdoor kitchens, fitness and a theatre.
PRIME'S MIXED-USE REVOLUTION
Crafting Urban Hubs Where Work, Life & Leisure Unite.​
Prime's mixed-use communities seamlessly integrate residential, retail, and commercial spaces to create vibrant, sustainable
neighborhoods where convenience meets innovation and community thrives.


RETAIL & ENTERTAINMENT
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After analysis and approvals, construction begins and the project moves forward.

HOSPITALITY
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Great planning and designs to support the local community goals.

RESIDENTIAL
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We make sense of development. Each development is unique yet we are experienced in research for zoning,
growth, timing, communities and the product demands.
INNOVATIVE & SUSTAINABLE
Innovation with sustainability, utilizing cutting-edge building techniques and green technologies to create intelligent eco-conscious spaces that endure. This ensures that each project contributes to a healthier environment and a brighter future.
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Innovation drives sustainable development, as we integrate cutting-edge technology.


HOSPITALITY
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Each destination offers a variety of dining selections, while Villa Portofino East includes hotel properties; Courtyard, Hampton Inn & Suites, Homewood Suites, and TownePlace Suites.

OFFICE RETAIL
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Villa Portofino East and West office space includes specialty office suites.

RESIDENTIAL
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Villa Portofino East and West townhomes offer walk-to convenience for residents while in a walled, gated community.