HOSPITALITY
Iconic Locations. Ultimate Experiences.
Prime Hospitality Group delivers unforgettable stays through exceptional accommodations and curated experiences in iconic destinations. As industry leaders, we take pride in our world-class team, seamless operations, and extraordinary portfolio of hotels, resorts, event venues, restaurants, and bars. From one-of-a-kind independent properties to globally celebrated brands like Hilton, Marriott, IHG, and Choice Hotels, we bring together the best in hospitality to create moments that inspire and connect guests to the heart of every destination.
CITY CENTERS​​
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We embody the life of the location with city-centered destinations that capture and refine the vibe of urban life.
SELECT SUBURBS
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We go where work, family, or friends go with suburban settings hosting the best in full and select-service hotels.
VACATION VIBES
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Seaside, countryside, exotic, and historic vacation properties are appropriately fashioned to enhance the local environment, entertainment, activity,
and history.
INNOVATIVE CONCEPTS
Curated Experiential Opportunities bring more excitement, music, art, and life-enhancing experiences to life. Our programs and team members provide new and unique introductions and interactions to learn new skills, techniques, recipes, or wellness activities.
PRIME GROUP
Experiential Opportunities
Prime Hospitality Group’s Curated Experiential Opportunities bring vibrant music, art, and engaging activities to life, creating memorable moments that enrich every stay. Our expert team designs unique programs where guests can discover new skills, explore creative techniques, savor culinary delights, or embrace wellness practices—offering fresh, immersive experiences that inspire connection and enjoyment.
CULTURE
Classic cars, fireworks, food, and new friendships happen with our experiential offerings on and off track at One Daytona and The Daytona International Speedway.
THE ARTS
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Dance, draw, or paint yourself a new hobby or career. With our artists’ experiences, guests may learn a variety of art instructions that enrich, entertain, and strengthen our customer relationships.
SIMPLE PLEASURES
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Life’s simple activities can often be the most memorable in today’s rapidly changing world.
EXPERIENCES & ENGAGEMENT
Our guests are treated to curated venues of local retail, dining, arts, and entertainment through creative partnerships with our neighbors and organizations. Additional events featuring local showings of food, crafts, and music brings a refreshing opportunity to “live like a local,” enjoying the sights, sounds, and local culture.
SPECIAL ACCESS
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Partnering with the locals affords access to tickets, behind-the-scenes tours, meet-the-artists, and historical and cultural immersion.
THE LOCALS KNOW
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Part of any authentic local experience includes direction, activation, and inclusion of unique “locals only” spots for fresh arts, shopping, and dining venues.
COMMUNITY INVOLVEMENT
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With an active role in local events such as Sarasota’s famous Art Festivals, we activate resources often next door to include our guests, locals, and associates.
ART & CULTURE
We have transformed how guests interact within our interior and exterior spaces with new design, flexible uses, lighting and
entertainment offering new and emerging expectations and experiences. Through architecture and interior design, we scale our
properties to be perfectly comfortable with many or an intimate few.
TRUE TO BRAND
Our guest engagement has developed and operated a more outward reflection of our core values hosted by community-active brand cornerstones as a unique method of attracting guests.
EXCEPTIONAL PERFORMANCES​
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Dance, draw, or paint yourself a new hobby or career. With our artists’ experiences, guests may learn a variety of art instructions that enrich, entertain, and strengthen our customer relationships.
LIFESTYLE​
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Our lifestyle approach founded on brand cornerstones utilizing personality, architecture and interior design facilitate action and response, turning the ordinary into the extraordinary.
